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Harley-Davidson, Inc., H-D, or Harley, is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. Along with Indian, it was one of two major American motorcycle manufacturers to survive the Great Depression. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum. Harley-Davidson is noted for a style of customization that gave rise to the chopper motorcycle style.The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC (2002) and middle-weight Street (2015) platforms. Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Milwaukee, Wisconsin; And others.

The Harley Owners Group (HOG) The name HOG comes from the word used to describe Harley-Davidson motorcycles. It is also Harley's corporate stock ticker symbol it is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong,[1] making it the largest factory-sponsored riding club in the world.[2] The Harley-Davidson community was the prototype for the ethnographic term subculture of consumption, defined as "a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity." The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers.HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events.[5] Much of the intent of this branding effort is presenting Harley-Davidson as an American icon, with the focus on authenticity and pride in being American-made. All of this is credited with turning flagging sales around, and allowing the Harley-Davidson company to grow again.

With the 1971 FX Super Glide, the company embraced, rather than distanced, itself from chopper style, and the counterculture custom Harley scene. Their marketing cultivated the "bad boy" image of biker and motorcycle clubs, and to a point, even outlaw or one-percenter motorcycle clubs

Most clubs are either organized around a brand or make, or around a type of riding (e.g. touring). Motorcycle clubs vary a great deal in their objectives and organizations. Mainstream motorcycle clubs or associations typically have elected officers and directors, annual dues, and a regular publication. They may also sponsor sports events and annual or more frequent motorcycle rallies where members can socialize.

There are a great many brand clubs, i.e. clubs dedicated to a particular marque, including those sponsored by various manufacturers, modeled on the original brand club, the Harley Owners Group.

The company markets its products worldwide, and also licenses and markets merchandise under the Harley-Davidson brand, among them T-Shirt apparel, home décor and ornaments, accessories, toys, scale models of its motorcycles, and video games based on its motorcycle line and the community. Harley-Davidson attracts a loyal brand community, with licensing of the Harley-Davidson logo accounting for almost 5 percent of the company's net revenue Harley-Davidson supplies many American police forces with their motorcycle fleets. From its founding, Harley-Davidson had worked to brand its motorcycles as respectable and refined products, with ads that showed what motorcycling writer Fred Rau called "refined-looking ladies with parasols, and men in conservative suits as the target market".

The 1906 Harley-Davidson's effective, and polite, muffler was emphasized in advertisements with the nickname "The Silent Gray Fellow". That began to shift in the 1960s, partially in response to the clean-cut motorcyclist portrayed in Honda's "You meet the nicest people on a Honda" campaign, when Harley-Davidson sought to draw a contrast with Honda by underscoring the more working-class, macho, and even a little anti-social attitude associated with motorcycling's dark side.

A motorcycle rally is a gathering of motorcycle enthusiasts. Rallies can be large or small, and one-time or recurring. Some rallies are ride-in events, whereas some like the Iron Butt Rally involve days of riding and an actual gathering only at the end of the ride. Notable annual North American rallies with attendance in the hundreds of thousands from all over the continent include the Sturgis Motorcycle Rally, Laconia Motorcycle Week, Black Bike Week and Daytona Beach Bike Week. The Republic of Texas Biker Rally is held each June in Austin, Texas and attracts over 200,000 bikers to the state capitol. There are innumerable smaller, regional rallies around the United States, including the annual BMW MOA international rally, the Oyster Run in the Pacific Northwest, the Golden Aspen Rally (formerly Aspencade) in the Southwest, the Laughlin River Run in the West, Americade in the Northeast, and Motorcycles on Meridian in the Midwest. A popular rally in the East takes place in the mountains of Maryland, Apple's East Coast Motorcycle Rally (formerly East Coast Sturgis) Rallies will often incorporate entertainment such as a burnout pit, motorcycle contests, bike washes, motorcycle stunt performances like wheelie acts and the wall of death, live bands, and dice runs or poker runs. The Indianapolis and Daytona Beach motorcycle rallies have championship motorcycle racing at nearby circuits. In some cases, rallies are held as benefits for organizations or groups such as the American Red Cross, American Cancer Society, American Legion or VFW.

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