POOPSIE POOEY PUITTON Slime Surprise Purse Carrying Case Container & Some Sealed pieces which is pictured.

Funny history behind this toy poop making kit purse.

The children's toy manufacturer launched the lawsuit in response to a claim that Pooey Puitton's name and image violates the fashion label's intellectual property rights.

The Pooey Puitton plastic purse takes the shape of a poop emoji with a handle and sparkly eyes. It is printed with a colourful, printed monogram, similar to the floral trademark pattern found on Louis V products, particularly the Spring/Summer 2003 collaboration with Japanese artist Takashi Murakami.

Intended as a children's toy, the purse is designed to store "unicorn poop", a glittery toy slime.

The children's toy manufacturer launched the lawsuit in response to a claim that Pooey Puitton's name and image violates the fashion label's intellectual property rights.

But MGA Entertainment asserted that "no reasonable consumer would mistake the Pooey product for a Loui handbag", citing the difference in material, price, marketing and stockists.

Poop-shaped bag is a deliberate parody

According to the toy giant, the product is actually a parody of the luxury fashion brand, "designed to mock, criticise, and make fun of the wealth and celebrity" associated with Loui v products.

"The use of the Pooey name and Pooey product in association with a product line of magical unicorn poop is intended to criticise or comment upon the rich and famous, the Loui V name, the 'LV' marks, and on their conspicuous consumption," the statement

This is not the first time that MGA Entertainment has found itself in legal battles. The brand was famously sued by Barbie-manufacturer Mattel for allegedly stealing the idea behind its Bratz doll franchise.

Elsewhere, Virgil Abloh – who was appointed artistic director of menswear for Louis V in March 2018 – unveiled his polychromatic menswear collection for the brand during Paris fashion week.