Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,[3][4] it is currently operated by Authentic Brands Group and Simon Property Group, with about 540 outlets.[5]
The company sells accessories, beauty products, home goods, and clothing for women, men and children,[6] and is considered an epitome of the fast fashion industry due to its fashionable and trendy offerings with very low pricing.[7][8] The company has been involved in various controversies that include labor practice issues and copyright infringement accusations.