We make and design these, they are a visual representation of regimental colours, do do not make to exact pantone colour profiles, these are made using a permanent printing process and cannot achieve a pantone perfect results, we will always be close. 

but we only imply a visual representation (e.g a regimental colour might be known as a mid navy blue, and we will use a slightly lighter brighter blue instead) 

Dark colours will always come out lighter and brighter.

Artwork seen in pictures shown, is the actual artwork used for the printing just shrunk down and digitally compress for best viewing through a digital process.  

Viewing colours through mobile phones differ that of a laptop / desktop. 

 Additional Compression of images by sales platforms alter image colour perception, unless your device is calibrated to the specific colour profile of the print image. 

To that end we can only imply a visual representation of the product, even though it is the same artwork.