GOAT Jane Atelier 'Kalista' Floral Print Midi Dress UK10 US6 RRP£650
Condition is "New with tags" 
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*GOAT now known as Jane Atelier*

For the past 20 years, goat has been making its name as a leader in “luxury investment pieces” boasting fans that range from Victoria Beckham and Gwyneth Paltrow to Kate Middleton and Meghan Markle. Now, after two decades in business, it is rebranding as Jane Atelier. The brand is loved for its supremely flattering designs. Look to the London label for dresses in simple, elegant shapes and a bold colour palette.

Goat aims (and succeeds) to create clothing that will seamlessly fit into busy modern lives, so it's no surprise that one of the brand's go-to silhouettes is a midi dress - this one is covered in romantic florals. Ethereal romanticism defines this dress constructed in a floaty crepe fabric with a striking floral all-over motif and a demure V-neck ribbon tie that’s signed off with a frilled hem.

This timeless floral dress can (and will be) pulled out season after season. Its fitted bodice is offset by the fluid draping detail at the hem and features a double layer frill sleeve, pussy bow tie at the neckline, and finished in a mermaid cut, you’ll never bore of this perennial piece.


Details
  • Kalista Flower Printed Midi Dress by goat
  • A fit-and-flare dress with an attached snap fastening ribbon belt to cinch in the waist perfectly
  • Multicoloured, designed in an enchanted flower print
  • Bold and breezy, this floaty floral print dress is an effortlessly chic piece that can easily be styled up or down 
  • Made from lightweight crepe fabric with an all-over floral print
  • V-neck collar with a ribbon tie
  • Concealed rear zip closure
  • A dress that will carry you through Autumn, Winter and into Spring
  • Bodice and skirt lined
  • Frilled cap sleeves 
Material
  • 100% Viscose
  • Lining - 65% Acetate, 35% Polyester
  • Dry clean only
Refresh your everyday wardrobe with this flattering midi dress, that’s perfect for any occasion. Bold and breezy, this floaty floral print dress is an effortlessly chic piece that can easily be styled up or down, a breezy dress that features a feminine floral print and a ribbon waist belt that gives everything just enough form. Chic, elegant, and above all, classic, maintaining the perfect balance of cool and understated elegance.

The goat brand is prized by Kate and Meghan, and many others, it’s where they go for flattering and beautifully designed dresses. Whilst their styles are different when it comes to fashion, there’s one British brand both royals turn to: Goat. And it’s no wonder: One look at the demure hem lengths, quality fabrics, and clean, figure-flattering lines makes this the perfect destination for a royal searching for elegant wardrobe solutions. For Meghan’s first appearance as a newlywed, she wore the beautiful Flavia dress, which unsurprisingly went viral. And it’s a similar story for Kate, who has been spotted in a handful of Goat dresses for public engagements.

So, what’s behind the appeal? Founder Jane Lewis explains what she believes to be behind the brand’s stellar success: “I really believe in style over fashion: Fashion is often more playful—something to dip into seasonally—whereas style is finding what works for an individual. It can develop over time, and I love to design beautiful, elegant clothes that really empower women, and make them feel comfortable, confident, and ready to take on the world. We also consider how each piece is going to work within your wardrobe and lifestyle. How many ways can you wear the piece? Does it go with their existing clothes? We like to provide building blocks that can be worn on a variety of occasions in numerous ways. Some of our best-selling pieces have become the timeless classics we’re known for, and that people request each season."