Here's a tagged size XL  (Unbranded 100% Cotton) Bud Light Dad I Love You Man T Shirt.....(measures approx. 21.5 across by 28.5 length)....screened graphics on front .....shirt is pre-owned and shows some moderate normal wear.......In the mid-1990s, however, the entire beer market had begun to slump as American alcohol consumption declined overall. Moreover, demographic trends indicated a decrease in the number of consumers between the ages of 21 and 30, the prime beer-drinking years. Bud Light was particularly affected by this decline. It lost its number-one position in the light beer market back to Miller Lite and struggled to create an advertising campaign that could reinvigorate its sales figures. To halt this decline, Anheuser-Busch turned to the DDB Needham advertising agency, the shop that had created the initial Bud Light campaign in 1982 that launched the brand to prominence.

DDB Needham sought to craft a campaign that would appeal to a generation of young men raised on sitcoms and commercials but that would also not alienate either older drinkers or women, who might prefer a light beer because of its lower calorie count. The ‘‘I Love You, Man’’ campaign, which debuted in 1995, was designed to serve these multiple goals. The first spot of the campaign featured ‘‘Johnny,’’ a scruffylooking man in his mid- to late thirties fishing off the end of a pier with his father and brother. Saucer-eyed, Johnny looks over to his father and says, in a voice redolent with emotion, ‘‘Dad. Well, you’re my dad. And I love you, man.’’ His father eyes him coolly and responds, ‘‘You’re not getting my Bud Light, Johnny.’’ Subsequent commercials showed Johnny pulling similar faux-sincere beer scams on his brother and girlfriend, always without success.

Anheuser-Busch ran the commercials heavily during major sporting events, including Major League Baseball’s World Series and the Super Bowl, generally the highest-rated television broadcast of the year. Marketing surveys revealed the campaign’s popularity. A poll conducted for USA Today by the Louis Harris Company revealed that 34 percent of those surveyed liked the ‘‘I Love You, Man’’ spots ‘‘a lot,’’ which compared quite favorably with the 23 percent average for other commercials rated. As the ‘‘I Love You, Man’’ tag line insinuated its way into popular culture (actor Rob Fitzgerald, who played Johnny, appeared on David Letterman’s latenight show), Anheuser-Busch sought to expand the campaign’s appeal. Fitzgerald was featured in profiles in People magazine and USA Today, and DDB Needham strove to develop new scenarios in which Johnny could beg for Bud Light. The fourth and final ‘‘I Love You, Man’’ commercial debuted during the 1996 Super Bowl and featured actor Charlton Heston. In it Johnny crashes a Hollywood party and meets the Bud Light-drinking Heston, who is perhaps best known for his roles as Moses and in the movie Planet of the Apes. Heston coaches Johnny on how to say the famous line but remains immune when Johnny turns the appeal on him. ‘‘Since the viewers already know the punch line, we needed to take Johnny’s character someplace bigger,’’ campaign creator David Merhar told Life magazine. ‘‘Everything leading up to the line had to be the funny part.’’

The campaign was a resounding success. Bud Light sales rose 12 percent while the ‘‘I Love You, Man’’ commercials ran, recapturing the number one slot in the light beer market and rising to become the second best-selling beer in the United States, behind only Anheuser-Busch’s flagship brand Budweiser. Wary of overexposing the premise, Anheuser-Busch quietly ended the campaign in 1997.