The HU NMD BBC "BILLIONAIRE BOYS CLUB" is a collaboration with PHARRELL WILLIAMS, a producer, artist, and fashion icon who has been active in a variety of fields. This work pays homage to the roots of "BILLIONAIRE BOYS CLUB" in the signature silhouette of Mr. PHARRELL WILLIAMS, and commemorates that Mr. PHARRELL WILLIAMS and Mr. NIGO started a creative collaboration for "BILLIONAIRE BOYS CLUB". The upper is a special edition featuring SK8THING's iconic BBC helmet logo.