Project Apollo: NASA's Program for 

Putting the first Man on the Moon (Packet No. B 658)

21 View-Master Stereo Pictures (3 Reels)

Featuring 16 page story booklet illustrated in color,

Protective inner sleeve & folded order form also present,

Published by GAF Corporation, 1964


Very Good Vintage Condition. All three reels present and package components complete. The packaging and reels are clean, unmarked, no writing, no highlighting, crisp inner pages to the booklet, no fading, no stains, no ripped pages. Some light surface and edge wear to the outer sleeve from age, use, storage and handling.


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View-Master  is the trademark name of a line of special-format  stereoscopes  and corresponding View-Master "reels", which are thin cardboard disks containing seven  Stereoscopic 3-D  pairs of small transparent color photographs on film.  It was originally manufactured and sold by  Sawyer's. The View-Master system was introduced in 1939, four years after the advent of  Kodachrome  color film made the use of small, high-quality photographic color images practical. Tourist attraction and travel views predominated in View-Master's early lists of reels, most of which were meant to be of interest to users of all ages. Most current View-Master reels are intended for children. In 1962, the  early Bakelite  models of view-masters were replaced with lighter plastic versions, the first of which was the Model G. This change was driven by Sawyer's new president, Bob Brost, who took over in 1959. The View-Master had been constructed originally from Kodak  Tenite  plastic and then Bakelite, a hard, sturdy, somewhat heavy plastic. The lightweight  thermoplastic  became the material of choice under Brost. In 1966,  Sawyer's  was acquired by the  General Aniline & Film  (GAF) Corporation, and became a wholly owned subsidiary. Under GAF's ownership, View-Master reels began to feature fewer scenic and more child-friendly subjects, such as toys and cartoons. Television series were featured on View-Master reels, such as  Doctor Who  (sold only in the U.K.),  Rowan & Martin's Laugh-In,  Star Trek,  The Man from U.N.C.L.E.,  Family Affair,  Here's Lucy, and  The Beverly Hillbillies. Actor  Henry Fonda  appeared in a series of TV commercials for the GAF View-Master. From 1970 to around 1997, there were versions of Talking View-Masters, which included audio technology with the reels with three major designs with increasing sophistication. In the early 1970s, GAF introduced the View-Master Rear Screen Projector, a table-top projector that displayed images from picture wheels. In 1980, View-Master released the Show Beam Projector, a toy that combined the company's stereoscopic images and flashlight technology to produce a portable hand-held projector. The Show Beam used small film cartridges that were plugged into the side of the toy. Each cartridge contained 30 full-color 2D images. In 1981, GAF sold View-Master to a group of investors headed by Arnold Thaler, and the company was reconstituted as the View-Master International Group.


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The  Apollo program, also known as  Project Apollo, was the third United States  human spaceflight  program carried out by the  National Aeronautics and Space Administration  (NASA), which succeeded in preparing and  landing  the first humans on the Moon from  1968  to  1972. It was first conceived in 1960 during President  Dwight D. Eisenhower's administration  as a three-person spacecraft to follow the one-person  Project Mercury, which put the first Americans in space. Apollo was later dedicated to President  John F. Kennedy's national goal for the 1960s of "landing a man on the Moon and returning him safely to the Earth" in an address to  Congress  on May 25, 1961. It was the third US human spaceflight program to fly, preceded by the two-person  Project Gemini  conceived in 1961 to extend spaceflight capability in support of Apollo. Kennedy's goal was accomplished on the  Apollo 11  mission when astronauts  Neil Armstrong  and  Buzz Aldrin  landed their  Apollo Lunar Module  (LM) on July 20, 1969, and walked on the lunar surface, while  Michael Collins  remained in  lunar orbit  in the  command and service module  (CSM), and all three landed safely on Earth in the Pacific Ocean on July 24. Five subsequent Apollo missions also landed  astronauts  on the Moon, the last,  Apollo 17, in December 1972. In these six spaceflights,  twelve people walked on the Moon. Apollo ran from 1961 to 1972, with the first crewed flight in 1968. It encountered a major setback in 1967 when an  Apollo 1  cabin fire killed the entire crew during a prelaunch test. 


After the first successful landing, sufficient flight hardware remained for nine follow-on landings with a plan for extended lunar  geological  and  astrophysical  exploration. Budget cuts forced the cancellation of three of these. Five of the remaining six missions achieved successful landings, but the  Apollo 13  landing was prevented by an oxygen tank explosion in transit to the Moon, crippling the CSM. The crew barely returned to Earth safely by using the lunar module as a "lifeboat" on the return journey. Apollo used the  Saturn family of rockets  as launch vehicles, which were also used for an  Apollo Applications Program, which consisted of  Skylab, a  space station  that supported three crewed missions in 1973–1974, and the  Apollo–Soyuz  Test Project, a joint  United States-Soviet Union  low Earth orbit  mission in 1975. Apollo set several major  human spaceflight milestones. It stands alone in sending crewed missions beyond  low Earth orbit.  Apollo 8  was the first crewed spacecraft to orbit another celestial body, and Apollo 11 was the first crewed spacecraft to land humans on one. Overall, the Apollo program returned 842 pounds (382  kg) of lunar rocks and soil to Earth, greatly contributing to the understanding of the Moon's composition and geological history. The program laid the foundation for NASA's subsequent human spaceflight capability and funded construction of its  Johnson Space Center  and  Kennedy Space Center. Apollo also spurred advances in many areas of technology incidental to rocketry and human spaceflight, including  avionics, telecommunications, and computers.