The RazoRock story began on an Italian holiday in 2009. Joseph's father-in-law, a retired Italian barber, asked Joseph to find and bring back alum stones. Alum stones were very hard to find in North America at the time and his father-in-law could shave without one! Joseph hired his uncle Michael to hunt, and Michael eventually found a pile of alum rocks in a small shop in Lucca, Tuscany. Michael and Joseph were both curious about these salty looking stones, so they gave it a try. They would wet them and rub them on their face after a shave and guess what? They worked! The stones sealed small nicks, tightened the skin and helped eliminate post-shave skin irritation. An idea and a business were born instantly!

The business started as a hobby and pastime, but when they both were the first to delve into the world of traditional wet shaving, they quickly realized how luxurious and fulfilling this lost art of shaving could be. Michael and Joseph began contacting artisans of shaving soaps and aftershaves in Italy and commissioned them to create special formulations for them under the RazoRock brand. Passion took over and with the support of some very early and loyal customers a hobby became a real business! Today, RazoRock offers a whole range of products for wet shaving, including Italian shaving soaps with special recipes, handmade before and after shaves, shaving brushes, conventional razors, a wide range of natural deodorants and much more. RazoRock is a grassroots business and Joseph and Michael have their customers to thank for their growth. The power of the internet and direct distribution combined with word of mouth recommendations from customers allows Joseph and Michael to pour their passion for Italy and Italian-inspired products into every RazoRock product!