The strengths that distinguish Cella Milano are:
Authenticity, Italianity and historicity. Extra quality and careful selection of raw materials. Exclusive hot saponification technique. Everyday luxury and accessible exclusivity. Sophisticated design, packaging and textures. Passion for details that make the difference. High brand awareness also in social networks and blogs. Respect for the consumer looking for value for money.Pre-Shave Gel Bio 75ml – Cella MilanoThe essential product to prepare the skin for shaving. Enriched with organic aloe vera, the gel formula softens and lifts hair, allowing the razor to glide more easily across the face. Prevents redness, irritation and pain. It speeds up shaving and protects the most sensitive skin from micro cuts and irritation.INSTRUCTIONS FOR USEWet the face with warm water, apply Cella BIO Pre-Shave Gel and massage the face with circular movements and against natural hair growth. Do not flush.Then apply the shaving cream.Ingredients: Aqua (Water), Alcohol Denat., Glycerin, *Aloe Barbadensis Leaf Extract, Bambusa Vulgaris Juice Extract, Panthenol, Hydroxyethylcellulose, Parfum (Fragrance), Cocoylproline, Citric Acid, Limonene, Sodium Benzoate, Potassium Sorbate
MADE IN ITALY
CELLA MILANO, A TRUE STORY...
When barber shops were the places where you could treat yourself to moments of pleasure and well-being, when Cella opened in the heart of Milan and became the point of reference and style in the world of Italian shaving. It was 1899 when the formulation knowledge of master soapmakers and perfumers and our passion for excellence and high craftsmanship gave birth to exclusive products for men and professional hairdressers. In the 1950s and 1960s, Cella's radio jingles and advertising carousels became famous. And Felice, our testimony, a smiling vintage icon, entered Italian homes and told this true story with the morning motto: “CELLA EXTRA EXTRA PURISSIMA”.