1957 FORD RANCHERO PICKUP Debut original vintage advertisements. Lot of (2) ads.
DESCRIPTION:
LOOK! … more than a car … more than a truck.
LOOK AGAIN! IT’S THE NEW FORD RANCHERO.
HAULS LIKE A TRUCK! No need to hold back on load. Pile it on — the Ranchero packs a greater payload than many standard pickups! Power aplenty, too — modern Short Stroke 144-hp Six or either of two Short Stroke V-8’s, up to 212 hp. Fordomatic or Overdrive available at extra cost.
HANDLES LIKE A CAR! Ball-joint front suspension and outboard-mounted rear springs — first time on any pickup — give true passenger-car ride. Cab interior is exactly like that of the ’57 Ford Ranch Wagon. Power steering, power brakes, power seat and power windows available at extra cost!
Looking at the boldly modern styling of the new Ford Ranchero, you may find it hard to believe that it’s actually a man-sized truck, built to do a man-sized job. But it won’t take you long to find there’s a lot of heft behind the Ranchero’s glamour.
It carries more than half a ton. That’s more capacity than many standard pickup trucks offer you. The all-metal body floor is over six feet from front to back. Loading height is less than any pickup. No matter how you look at it, the new Ford Ranchero is a real workhorse.
And it’s a show pony, too! The Ranchero looks, rides and handles like a passenger car. Its low, crisp lines and distinctive profile have a wonderful way of saying how progressive you and your company are.
The new Ford Ranchero is surprising in many ways, not the least of which is its low price. Never before has so much style and luxury been packed into so rugged a vehicle at such a low price. See the Ranchero at your Ford Dealer’s now!
First of a great new line of FORD TRUCKS FOR ’57.
YIPPEE - It’s more than a car!
It’s more than a truck!
It’s the brand new FORD RANCHERO.
A cargo-carrying work horse! Actually packs more payload than many standard pickups. Power to spare, too — modern Short Stroke 144 hp Six or either of two Short Stroke V-8s: 192 hp in the Ranchero and 212 hp in the Custom Ranchero. Fordomatic or Overdrive available.
A smooth-handling show pony! Ball-joint front suspension and outboard-mounted rear springs —first time on any pickup — give true car ride. Cab interior is exactly like that of a ’57 Ford Ranch Wagon. Power steering, power brakes, power seat and power windows available.
Any way you look at it, the stunning new Ranchero is the slickest, sleekest Pickup ever to pack a load.
And what a load! The Ranchero carries over half a ton — more than many standard pickups! The body floor is over six feet long, and has a lower loading height than any other pickup. It's as handy as it is husky!
And when work is done, this pack horse turns into a fun-loving show pony! It gives you all the luxury and handling ease of a fine car, just right for those trips to town, for after-work fun — a pleasure to step into, fine to step out in!
Biggest surprise is the Ranchero’s modest price. See for yourself how the Ranchero combines sleeves-up spunk with coats-on style. See it at your Ford Dealers!
SPECIFICATIONS:
Color
Illustrated
Size - Top Ad:
Full CENTERFOLD Page - 20
inches x 13 inches - 51 cm x 33 cm
Bottom Ad: Double full page (2 separate pages) - 10 inches x 13 inches - 26 cm x 33 cm - each page.
ALL SIZES ARE APPROXIMATE DUE TO CROPPING
Country - USA
Grading - Top Ad: Very Good: small separation (2 inches approx.) along centre fold line and (3) staple holes due to removal from binding, normal toning (yellow-copper tint due to age).
Bottom Ad: Very Good: small separation (3 inches approx.) along centre fold line and (3) staple holes due to removal from binding, normal toning (yellow-copper tint due to age).
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