When exercising, you need an easy to read watch face. Specifically designed for Apple Watch Nike+, you have access to faces that display the time in both analogue and digital, which you won’t struggle to see, so won’t slow you down.

Even when you’re away from your iPhone, you can still stay connected thanks to your Apple Watch Nike+ with cellular. Thanks to Apple’s clever design, you can make calls or send text directly from your watch. You’ll never miss that important message again. (Please note: a cellular service is required for this feature to operate.)

The handy, built-in GPS measures your workout accurately, so whether you're going for a swim, run or a ride, you can leave your iPhone at home. Distance, speed and pace are all precisely recorded for you, ready for when you get back home to review your route on your iPhone. Additionally, your Apple Watch Nike+ comes with a barometric altimeter, so your new wrist-based coach can keep count of the amount of hills you’ve climbed and descended.

No matter if you’re walking, resting running or swimming, Apple Watch Nike+ will measure your heart rate, thanks to its enhanced heart rate monitor. Utilising this information, your Apple Watch Nike+ will estimate just how many calories you’ve burned and will helpfully inspire you to move a little more.

Apple Watch is an incredibly accurate timepiece, designed to sync with your iPhone and give you the time accurate to within 5 milliseconds. It's also connected to your calendar, your contacts and schedule, helping it deliver timely updates that are relevant to you.

Apple Watch Nike+ features a new S3 dual core chip to helpfully provide you with faster app performance and smoother animations. You can connect your Apple Watch inspired workouts to compatible cardio equipment, thanks to Apple’s GymKit technology. Additionally, you can interact easily with your iPhone's messages, phone and calendar functions, and get all the updates and notifications you need through the day.

The Apple Watch’s input methods and interface are ideally suited for its small form factor. The Digital Crown takes the classic watch crown and makes it an important device for navigating and input. Turn the crown to precisely zoom and scroll between apps and menus or see your schedule- future or past- with Time Travel. When you're done, push it like a button to go back to the home screen. It ensures that your finger doesn't have to get in the way of navigation.

The face of your Apple Watch Nike+ is customisable with different styles, colours and details so you can show it off with pride. It can show extra information, such as the weather, stock updates and the time the sun rises and sets. For an even bigger change, swap out the strap for a sportier, classic or contemporary feel.