Born in 1990 (hence the name), the third addition to the Air Max posse features a load more Air than its predecessors, which lends it a supremely springy feel. But it’s for reasons more than just comfort that it’s taken the world by storm. This style also brings with it subtler Nike branding, which allows for a stronger design and more experimental approach to colour than the sneakers that came before it. As a result, the Air Max 90 helped accelerate Nike’s move into the fashion sphere. Shoe's designer was inspired by Pompidou Centre building which is located in Paris. All the elements of that building construction were integrated from outside, especially this feature inspired to make Air Max cushioning unit visible.