Shampoo-In Color: This shampoo-in hair color provides better grey blending for natural-looking color. The moisture-rich formula with aloe vera and honey locks in color and leaves hair soft and healthy-looking.
Long Lasting Hair Color for Men: Dark and Natural 5 Minute Shampoo-In Haircolor works in 5 minutes and lasts up to 6 weeks, providing natural-looking grey coverage for men in an ammonia-free formula.
For Mens' Grooming Needs: From shaving to hair color, pomade and hair moisturizer, find the products specifically formulated for black men that suit your grooming routine.
Hair Color for Men: This drip-free permanent Hair Color for Men is easy to use, available in three shades for a moisture-rich result.
Softsheen-Carson: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Specially designed for men of color. This moisture rich formula locks in color and leaves hair soft, manageable and healthy-looking. Rich, deep color provides natural-looking gray blending coverage that lasts up to 6 weeks while conditioning in softness. Easy to use drip-free, liquid cream-gel contains honey and aloe vera help to fortify and moisturize hair. Ammonia-free formula. 5 minute conditioning permanent hair color. We believe in beauty without compromise 1. Wear an old towel or shirt to protect clothing. 2. Be sure to wear protective gloves. 3. Results may be lighter or more intense than desired if used immediately after highlighting or bleaching. 4. Wait at 2 weeks to color after relaxing hair. 5. Apply color to dry hair only. Do not shampoo hair before coloring unless your hair has excessive product build up. IMPORTANT: Haircolor can cause an allergic reaction. Do not use if you’ve already had a reaction to a haircolor product or if scalp is sensitive, itchy or damaged. Tattoos may increase risk of an allergic reaction. Do skin allergy test 48 hours before each use of this product. Don’t use over compound henna or progressive color. Wait at least 14 days after bleach, relaxing or perm before use. Don’t use on children. This is a safety summary. Read all labeling and instructions completely.
#1 Haircolor Designed for Men of Color*
Dark & Natural 5-minute conditioning permanent haircolor is specially designed for men of color. Rich, deep color provides natural-looking gray blending coverage that lasts up to 6 weeks while conditioning in softness.
*Based on Nielsen unit sales in US of haircolor products formulated for men of African descent sold in the 52 weeks ending 8/20/16.
Moisture Rich Formula
Formulated with Aloe Vera and Honey to fortify and moisturize hair.
Conditions in softness without damaging ammonia.
Locks in color and leaves hair soft, manageable, and healthy-looking.
5 Minutes to Natural-looking Gray Coverage
3 Easy Steps
Step 1: Preparation:
Put on gloves. Twist off the tip of the Dark & Natural Conditioning Developer applicator cap (#1). Remove the cap from applicator bottle. Pour entire contents of the Dark & Natural Permanent Haircolor Bottle (#2) into the Dark & Natural Conditioning Developer applicator bottle (#1). Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until mixture is totally blended. Never leave the tip unopened after mixing. The container may burst.
Step 2: Application And Timing:
Evenly squeeze the applicator bottle to apply color mixture on dry hair. Start at temples, hairline or wherever hair is grayest. Work gently through hair as you would a shampoo to ensure good distribution and saturation. Comb through gently if necessary making sure to cover all parts. Use as much mixture as needed to wet hair thoroughly and uniformly. Remember: Do not take more than 3 minutes to complete application! Do not save any unused mixture. The container may burst. Wait 5 Minutes.
Important - Start timing yourself after the application is completed. It only takes 5 minutes.
Wait only 5 minutes. Yes, that’s all it takes! Rinsing your hair immediately after only 5 minutes gives you the right amount of natural-looking color. For darker coverage and blending, leave haircolor on longer. Do not exceed 15 minutes.
Step 3: Rinse and Shampoo:
Add a little warm water and work into lather. Rinse thoroughly until water runs clear. Towel blot excess water from hair. Apply contents of Conditioning Shampoo Packet (#3), lather and rinse well. Repeat. Towel dry hair and style.