Ulteriori informazioni

Titolo: Influencer Marketing For Dummies
Condizione: Nuovo
EAN: 9781119114093
ISBN: 9781119114093
Publisher: For Dummies
Formato: Tascabile
Data di pubblicazione: 22/01/2016
Altezza: 235mm
Lunghezza: 187mm
Larghezza: 17mm
Peso: 577g
Lingua: inglese
Description: The easy way to get 'in' with influencer marketing

Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand.

Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy

  • Find influencers: it's not just a numbers game or a 'who's who' of social media
  • Engage with influencers once you've found them
  • Recognize the best practices of influencer marketing and outreach

If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.


Paese di origine: US
Genere: Business & Finance
Autore: Kristy Sammis, Cat Lincoln, Stefania Pomponi
Contribuyente: Jenny Ng (With), Edita Gassmann Rodriguez (With), Judy Zhou (With)
Title Format: Paperback
Anno di pubblicazione: 2016

Informazioni mancanti?

Non esitare a contattarci se mancano informazioni su questo articolo: provvederemo a verificare ed aggiungerle.