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Famously, when game designers first put forward the idea of The Sims to Electronic Arts, the publisher doubted the idea was viable. The go ahead was eventually given and EA hasn't looked back. There have been many spin-offs, resulting in the franchise being one of the biggest selling of all time. The Sims 2: Pets will build on the much-lauded Sims experience that allows players to create and control the lives, loves and entire fates of digital characters from cradle to grave and beyond.