When a brand gets wings. Red Bull's secret of marketing success von
| Art Nr.: 3638906124 |
| ISBN 13: 9783638906128 |
| B-Nr: INF1000255993 |
| ReleaseYear: 2008 |
| Published by: GRIN Verlag |
| Edition: Taschenbuch |
| Cover: Taschenbuch |
| Cover Format: 210x148x1 mm |
| Pages: 16 |
| Weight: 40 g |
| Language: Englisch |
| Author: Sabine Buchholz |
| Gebraucht - Sehr gut SG - leichte Beschädigungen, Verschmutzungen, ungelesenes Mängelexemplar, Versand Büchersendung Portofrei innerhalb Deutschlands! |
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Description |
| Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Southampton (University of Southampton - Centre for Language Study), course: Intermediate English for Business, 10 entries in the bibliography, language: English, abstract: The high energy drink Red Bull has been profitably sold since 1987. The company s figures confirm its success around the world. Red Bull s secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch. |