The Mechanical Bride:
Folklore of Industrial Man
by Marshall McLuhan
Published by Beacon Press, 1970. Fifth Printing. Very good trade paperback. Tight binding, solid spine, damp-stain to half title page, rest of text is clean & unmarked. Illustrated, 4to, 157 pages. Advertising, media, manipulation, control, influence, sociology.
Although it was published in 1951, the critical analysis of advertising saturation that McLuhan presents in this book applies equally in the 21st century. Although the mechanisms of media delivery have changed, the message that they deliver has not. Although the once-contemporary references may require additional research on the part of a younger reader, the book does not suffer overtly because of them. This is an essential work for students of media and sociology.
Loc: E2
The Mechanical Bride:
Folklore of Industrial Man
by Marshall McLuhan
Published by Beacon Press, 1970. Fifth Printing. Very good trade paperback. Tight binding, solid spine, damp-stain to half title page, rest of text is clean & unmarked. Illustrated, 4to, 157 pages. Advertising, media, manipulation, control, influence, sociology.
Although it was published in 1951, the critical analysis of advertising saturation that McLuhan presents in this book applies equally in the 21st century. Although the mechanisms of media delivery have changed, the message that they deliver has not. Although the once-contemporary references may require additional research on the part of a younger reader, the book does not suffer overtly because of them. This is an essential work for students of media and sociology.
Loc: E2
