The Perky Collar is a collar support system for dress shirts, male and female. Perky Collar lifts the top button region of the dress shirt to stop droopy and saggy collars, giving you a high collar, professional look without a tie. The product is designed to be used with collar stays, not a replacement for collar stays. Collar stays are still important to prevent collars from curling. To use the Perky Collar, follow these simple steps: 1. Raise your dress shirt collar 2. Add Perky Collar with the long tapered ends on top and closest to your chin. The back of the Perky Collar should read "Perky Collar.com" upright when installed properly. 3. Lower your dress shirt collar on top of the Perky Collar. 4. With your hands, adjust to ensure the Perky Collar tapered ends are evenly distributed around the collar. That's it. You will see the droopy, saggy collar lift up like it did when you first bought the shirt. Leave the Perky Collar under your collar all day long. It will not fall out. It may shift slightly if doing physical activity and may need a slight readjustment. At the end of the day, you should store the Perky Collar back in the original box to ensure it is not lost or stepped on. The box has a very nice presentation as well with a magnetic lid and foil stamped front. For those of you that are business travelers, this Executive Travel box has extra space for other accessories like Pocket Squares, cufflinks and collars stays in addition to the Perky Collar. Brand New and Packaged in a Perky Collar Box |