For More Details On What "Hook" Means For Hook Backing Please Google. We Can Not Use The Word Velcr*. * Star Being an "O". Due to Newer Trademark Infringement rights. But Basically its the Hook Part of the Velcr*, Not the Loop Part. So Yes This Item is Velcr*.  Product Details:  - Patches With Hook Backing  - 3x2" (Length x Height)  - 100% Embroidery - 2 Year Warranty No Questions Asked  - 100% Satisfaction Guaranteed "OR YOUR MONEY BACK"  - Veteran Owned & Operated Business Since 2011  Discount Info:  -Buy 1 Get 1 Patch Half OFF (Any Patch Of Equal Or less Value) Must Request For Discount If not Automatically Submitted  Shipping Details:  - All Items Ship Within 48 Hours From Hubert NC  - Shipped VIA USPS, Tracking Included If you choose First Class Mail.  - All Items Ship Via .69 Cent Postage (Delivery is 5-6 Business Days)    ****Unless Other Upgraded Shipping Option is chosen @ Checkout!