Diet 7 Up Gold was marketed for a short time in 1988 as a spice-flavored
beverage, similar to Vernor's Ginger Ale. Though 7 Up's marketing slogan at
that time was "Never Had It, Never Will" (referring to caffeine),
Diet 7 Up Gold included caffeine as an ingredient. It was introduced by 7 Up in
the hopes of capturing 1% of the cola market, which at the time was $26.6
billion. However, it only captured 0.1% of the market because people were
confused by 7 Up marketing a dark-colored soft drink with caffeine, so it was
cancelled. The 7 Up Gold recipe was actually an unused Dr Pepper invention.
This soda can is bottom opened and is empty. If you have any questions or would
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