Diet 7 Up Gold was marketed for a short time in 1988 as a spice-flavored beverage, similar to Vernor's Ginger Ale. Though 7 Up's marketing slogan at that time was "Never Had It, Never Will" (referring to caffeine), Diet 7 Up Gold included caffeine as an ingredient. It was introduced by 7 Up in the hopes of capturing 1% of the cola market, which at the time was $26.6 billion. However, it only captured 0.1% of the market because people were confused by 7 Up marketing a dark-colored soft drink with caffeine, so it was cancelled. The 7 Up Gold recipe was actually an unused Dr Pepper invention. This soda can is bottom opened and is empty. If you have any questions or would like more pictures, please ask. Make An Offer. See my other soda auctions. Thanks.