Pepsi Blue was introduced in August 2002 and discontinued in Canada and the United States in May of 2004, although it remains available in some parts in China, Indonesia, Asia, Vietnam, and in The Philippines. Its flavor was the result of taste-testing over 100 flavors over a 9-month period. It was designed to compete with Vanilla Coke, which was produced by The Coca-Cola Company of Atlanta, Georgia. The flavor of Pepsi Blue was described by Pepsi only as "berry" and described by drinkers as like blueberries or raspberries, or similar to cotton candy with a berry-like after taste and much more sugary and syrupy than regular cola. It was tinted using Blue 1, a highly controversial coloring agent banned in numerous countries at the time. The move to make a brightly colored version of the flagship Pepsi brand  was spurred by 2001's introduction of Mountain Dew Code Red, which had bumped PepsiCo's Mountain Dew division sales up 6%. This can is very rare and from Malaysia. There is a small pin hole in bottom of the can where the soda was drained and is empty. If you have any questions or would like more pictures, please ask. Make An Offer. See my other soda auctions. Thanks.