The Rich:
A Study of the Species
by
William Davis
'The very rich E Scott Fitzgerald declared, 'are
different from you and me.'It is a much-quoted
remark and no one would quarrel with it. But
what makes them different? What does it take to
amass great wealth, where does it come from,
and what does it mean to those who have it? How
do they use their money, and how do they feel
about the rest of us?
In this witty and urbane study, William Davis
draws on thirty years experience in financial
journalism to present a sharply observed portrait
of the rich. He looks at their ambitions and
methods, their pleasures and ego trips, their
status symbols and eccentricities, their fears and
their hang-ups. He also passes on some of their
advice, and assesses their present and future role
in society.
The Rich is not an enthusiastic and
indiscriminate attempt to justify all they do, or
indeed a paean of praise to wealth itself -the
author fully recognizes that this has its ugly side.
His book is a well-informed and highly
personalized view of people who, despite all
today's political, social and economic pressures,
still have great influence in the world in which we
live. This is an immensely readable contribution,
with its strong international flavour, to a debate
which is likely to continue world-wide for a long
time to come.


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