Each transfer sheet is 18" wide and 24" long.  Wooden transfer paddle is 5" long.  Looks like new.
  Gold Medal was patented June 3, 1913.
One transfer pattern looks similar to a doily that great-grandmother made to cover a rectangular pincushion on her dresser.
 Ladies wore hat pins in their hats in those days.
The other pattern looks to me like a ladies collar pattern.

 Family lived at that address between 1912 and 1925, when they built a new home.

Patterns were apparently ordered through the Ohio State Journal, a newspaper at that time, but long since gone. 
 The envelope says (patterns) are a weekly feature design.

We have found no other antique Gold Medal transfer patterns.  It is RARE.  Also has vintage stamp.

 VIEWER COMMENT:    i thought you would like more information on the company and just how rare this pattern is. friction transfer pattern company or FTP was formed in New York in 1913. although they started with embroidery patterns their children's art-toy was more popular. they won their famous gold medal for the transferring process in 1915 at the panama-pacific international exposition (since your pattern says gold medal it was printed after 1915) Charles Raizen a ftp employee and some say inventor of the process bought the company. in 1918 renamed the art-toy and the company Transogram . and became a major American toy company. so no FTP embroidery patterns were made after 1918 so to sum up this pattern was only sold sometime between 1915 and 1918. good luck with your auction