Our toys, crafts, and games are designed to ignite imagination and a sense of wonder in all children.
Increasingly, doctors and child development experts around the world are recognising the value of hands-on, imaginative play.
Research shows play promotes self-confidence, social and cognitive skills, resilience, and more.
And it is these skills that are crucial building blocks for success and personal fulfilment in adulthood.
Doll Travel SetPretend play diaper bag with realistic travel essentials sized just right for baby dolls and stuffed animals | 17 PiecesIncludes diaper (for up to 18” dolls), changing mat, baby wipes, washcloth, baby bottle, squeeze snack pouch, comb, sunscreen tube, two keys, and 2-sided reusable activity card | Adjustable Diaper BagAnimal-themed bag with removable adjustable strap, lots of storage pockets, and reusable ID tag |
Experts say the best toys are those that encourage interaction. Our toys are designed to inspire engagement and connection with your child. Many even include enrichment ideas right on the packaging. Because kids who can imagine the possibilities become grown-ups who can make their dreams a reality!