About PROOF
Proof Culture was founded in 2018 by our CEO Richard Brown. Fueled by his passion of sneaker culture, Proof Culture started out by creating custom sneakers. The business quickly expanded into sneaker restoration and developing products for sneaker culture. Richard believes in focusing on creating products and services that WE love and want to use as people who love sneakers creating products for others who also love sneakers. There is a lot of love, thought and deep appreciation that go into our products and services.
The road to building this business came by way of a lot of hurdles and pain. This pain ultimately gave birth to our brand name P.R.O.O.F. Culture - Positivity Reinforces Our Overall Focus. You see, no matter what life throws at you, if you can find a way to remain positive, that positivity can and WILL fuel you through what you’re going through.
This isn’t just about sneakers for us, it’s about a feeling. The feeling you have when you open a box of sneakers, when you lace them up and wear them for the first time. We want to create that feeling for as many people as we can.