Vintage 🍎 Label, Art Deco *ORIGINAL LABEL*192O-30s Frameable

Condition is New. Shipped with Media Mail

THIS IS AN ORIGINAL CRATE LABEL

I DO NOT SELL REPRODUCTIONS!

This label was printed at the approximate date noted below, with the intention of being pasted on a wood crate, but never used.

DESCRIPTION

APPROX. SIZE(inches): 10.5x4.5

APPROX. AGE: 1930'S

DESCRIPTION: Artdeco style image of hand holding orange

OUR POLICIES

SHIPPING: We ship the next day after payments come in, 6 days a week and use USPS. After the first item there is no additional shipping cost---basically FREE SHIPPING on additional items sent in the same package.

ome refrigeration was low-tech when Danish immigrant Waldemar Henningsen began operating his Portland ice company in the early 1920s.

Back then, people harvested blocks of frozen water from lakes and ponds or purchased them from icemakers such as Henningsen and put them into iceboxes to keep their meat and produce from spoiling. When the ice melted, they got some more.

Eight decades later, you're more likely to find an icebox in an antiques store than in someone's kitchen, but Henningsen's business is still chugging along. As refrigerators gained in popularity, the company refocused its business model.

Rather than provide ice for people to keep food cold at home, they created a facility to store large amounts of perishable produce and other products from the fertile Willamette Valley.

Now in its fourth generation as a family-run business, Henningsen Cold Storage Co., which is based in Hillsboro, continues to adapt. In September, the company purchased more property in Forest Grove, where it already has a major storage facility.

Like almost any company involved in the fresh food business, Henningsen has had to adapt to a changing global marketplace. Cheap agricultural labor in Latin American and Asian countries has driven down the price of fruits and vegetables, making it harder for many U.S. farmers to compete against foreign producers.

'They can actually grow, process and ship it over here for cheaper than it can be processed here,' said Jim Bell, Henningsen's general manager.

After Henningsen built its Forest Grove facility in the mid-1970s, the company's schedule worked like clockwork around the annual harvest season.

Once fruits, vegetables and other products grown within a 50-mile radius of the plant were reaped, food processors used the facility to freeze and store the goods before they were shipped out for re-processing or re-packaging.

'It came in when Mother Nature said it would come in,' recalls Michael Henningsen Jr., president and chairman of the company and Waldemar's great-grandson. 'You'd fill this place up and then throughout the year, it would go where it needed to go.'

The warehouse would reach peak capacity after the autumn harvest and gradually empty out by late spring, when it would be ready for new loads of berries and other early crops. Logistically, the placement of the Forest Grove facility made sense because it was surrounded by farmland and because Forest Grove Light and Power, the city-owned utility, offered electrical rates that were considerably cheaper than those of privately-held power companies. (See box page 19A).

Despite the advantages in location and utility costs, Henningsen began to feel isolated in the 1990s as long-time food-processor clients in Washington County, such as Heikes Produce, Flavorland Foods and Clermont, shut down or moved away from the region. Changes in local land-use patterns and overseas competition, fueled by low wages and lax labor laws, led many local farmers to abandon fruit and vegetable production in favor of less labor-intensive agricultural operations, such as grass seed and nursery stock.