Suavecito's Firme Clay Pomade is the perfect finishing product for all hair types and textures. Formulated to keep your style in place throughout the day with a strong hold and medium shine without resorting to harsh chemicals or flaking, this water-soluble pomade has everything you need for a stylish, well-groomed look that lasts. The creamy consistency combs into your hair easily and washes out easily with just water. Suavecito's Firme Clay Pomade offers you reliable hold without sacrificing flexibility, protection from frizz or humidity, and a natural finish in keeping with modern trends and sophistication. Get your look just right by rubbing a small amount of product between palms and distributing evenly through damp or dry hair. Comb into desired style for all day control with no mess or fuss. You'll be ready to take on any occasion looking your best when you suit up with Suavecito's Firm Clay Pomade! Achieve effortless looking styles that still provide enough hold to sculpt hair into place Keep hair soft and manageable while adding texture, definition, and hold Perfect for fine hair that struggles to hold a style or short to medium hair needing extra grip Provides the highest quality men’s hair care products without breaking the bank