Promise
Studio album by  Sade
Released	4 November 1985
Recorded	February–August 1985
Studio	Power Plant (London) Miraval (Le Val, France)
Genre	Jazz pop soul[1]
Length	54:10
Label	Epic
Producer	Robin Millar Mike Pela Ben Rogan Sade
Sade chronology
Diamond Life (1984) Promise (1985) Stronger Than Pride (1988)
Singles from Promise
"The Sweetest Taboo" Released: 12 October 1985 "Is It a Crime?" Released: 11 January 1986 "Never as Good as the First Time" Released: 5 March 1986

Promise is the second studio album by English band Sade, released in the United Kingdom on 4 November 1985 by Epic Records and in the United States on 15 November 1985 by Portrait Records. Recording for the album began in February and lasted until August 1985. The band co-produced the album with the same team of producers they worked with on their debut album, Diamond Life, including Robin Millar, Mike Pela and Ben Rogan. The album's title comes from a letter from Sade Adu's father where he refers to the "promise of hope" to recover from cancer.

The album was a commercial success, peaking at number one on both the UK Albums Chart and the US Billboard 200, becoming the band's first album to top both charts. It also reached number one in Finland, the Netherlands and Switzerland, and the top five in numerous countries, including Canada, Germany and New Zealand. The album spawned three singles, including "The Sweetest Taboo", which became a success worldwide.

Background

After studying fashion design, and later modeling briefly, Adu sang backup with British band Pride. During this time she formed a writing partnership with Pride's guitarist and saxophonist, Stuart Matthewman; together, backed by Pride's rhythm section, they began doing their own sets at Pride gigs. In 1983, Adu and Matthewman split from Pride along with keyboardist Andrew Hale, bassist Paul Denman, and drummer Paul Cooke and formed Sade; later that year they got a record deal. Afterwards, Sade released their debut album, Diamond Life, in 1984, which became a success in the United Kingdom and later became a success in the United States following the release of its single "Smooth Operator". Diamond Life has sold over six million copies worldwide, becoming one of the top-selling debut album of the 1980s and the best-selling debut ever by a British female vocalist.

Recording

Between February and August 1985, Sade enlisted the same team of producers they worked with on Diamond Life. The band co-produced Promise with Robin Millar, Mike Pela, and Ben Rogan, the latter of which played a less central role in the production. Some of the album's sessions took place during a two-week sojourn in Provence, utilising an SSL E-series console housed at the barn-shaped, concrete-built Studio Miraval. However, the majority of the album was recorded at Power Plant Studios in London, where the project commenced in February 1985 and concluded seven months later, with the mix being done in the Gallery (Studio Three) located on the top floor, with its 44-channel Harrison MR3. Studio One is where the production team initially listened to several of the songs in demo form, although Pela was at the Royal Albert Hall when he first heard one of the new tracks. Like their debut album, Promise was recorded live, though it featured the use of technology, sampling drums by way of an AMS with a lock-in feature.

The album's lead single was created at Power Plant's Studio One, where a 30 × 25 × 18-foot live area was complemented by a 36-channel Harrison Series 24 console, UREI 813B main monitors and a 24-track Studer A820 recorder running Ampex tape at 30ips. Pela explained the process saying, "We had UREI monitors in all of the rooms so that there was some continuity, and we also had Acoustic Research AR18Ss, which we discovered at that studio and which I've still got a pair of. They were like hi-fi speakers, they only cost about 80 quid, and once we'd started using them the company stopped making them. They were really nice and natural-sounding, not designed to carry super-low heavy frequencies, but absolutely fine."

Release and promotion

The album spawned three singles—"Is It a Crime?", "Never as Good as the First Time" and "The Sweetest Taboo", the latter of which was released as the album's lead single and spent six months on the US Billboard Hot 100.^[4] "The Sweetest Taboo" peaked at number five on the US Billboard Hot 100, number one on the US Adult Contemporary chart and number three on the US Hot R&B/Hip-Hop Songs. The third single "Never as Good as the First Time" was released in 1986, reaching number six on the Adult Contemporary chart, number 18 on the Hot Dance Music/Maxi-Singles Sales chart, number eight on the Hot R&B/Hip-Hop Songs chart and number 20 on the US Billboard Hot 100. Sade was so popular that some radio stations reinstated the 1970s practice of playing album tracks, adding "Is It a Crime?" and "Tar Baby" to their playlists. Following radio play, "Is It a Crime?" peaked at number 55 on the US Hot R&B/Hip-Hop Songs chart.

Critical reception

Professional ratings

Review scores
Source	Rating
AllMusic
Encyclopedia of Popular Music
Pitchfork	9.0/10
The Rolling Stone Album Guide
The Village Voice	B

In a contemporary review for Rolling Stone, Anthony DeCurtis felt that "the careful elegance of the production and instrumental settings seems little more than a strategy to conceal the limitations of Sade's vocal range and skills as a song stylist". The Village Voice's Robert Christgau commented, "Even when it's this sumptuous, there's a problem with aural wallpaper—once you start paying attention to it, it's not wallpaper anymore, it's pictures on the wall. And while as a wallpaper these pictures may be something, they can't compete with the ones you've hung up special."

Ron Wynn of AllMusic was more positive in his retrospective review, stating that the album was superior to the band's debut and describing Sade as the "personification of cool, laid-back singing", despite "seldom extending or embellishing lyrics, registering emotion, or projecting her voice." In a retrospective review for Pitchfork, Naima Cochrane called Promise "lush and unhurried" and "the ideal second album, firmly establishing the Sade template without retreading the same material of the band's debut." Cochrane felt that "You can wrap yourself up in the music and Adu's soft-touch tone, recall or lament life and love through the lyrics, or fully immerse yourself with both."

Commercial performance

Promise became the band's first album to reach number one on the US Billboard 200, spending two weeks at the top position. By September 1988, Promise had sold one million copies in the United States, and on 23 July 1997, it was certified quadruple platinum by the Recording Industry Association of America (RIAA) for shipments in excess of four million copies. When Sade's sixth studio album, Soldier of Love, topped the Top R&B/Hip-Hop Albums chart in 2010, the group set the record for the longest gap between number-one albums on the chart (Promise and Soldier of Love were separated by 23 years, 10 months and 2 weeks).

Track listing

All lyrics are written by Sade Adu, except "Punch Drunk".