SOY4PLEX

What is it?

Miss Clairol is reinvented. Introducing the new Clairol Professional LiquiColor Permanent Hair Color. The same shade results and 100% gray coverage you expect from Miss Clairol, now with SOY4PLEX for up to 84% more deep conditioning than the leading professional cream.

SOY4PLEX leaves hair deeply conditioned, with up to 61% more reflective shine, multi-dimensional color and long-lasting results. Featuring the new unified numbering system, Clairol Professional Liquicolor Permanente combined Miss Clairol and Torrids into LiquiColor permanent with 57 inter-mixable shades in 4 tonal families: Neutral, Ash, Gold and Red.

Key Benefits:

84% more conditioning than leading brands, 61% more shine, 100% gray coverage, long lasting, multi-dimensional, and same shade results with additional conditioning benefit of SOY4PLEX Technology creating healthy colored hair.

1. Deep Conditioning: Soy4plex conditions inside and out.

2. Long-Lasting Color: Soy4plex color molecules penetrate the cortex of the hair while smoothing out the outer layer of the hair helping to seal in color.

3. Reflective Shine: A deep conditioned outer layer of the hair forms a highly reflective surface for a healthy shine.

4. Multidimensional Results: Deeply conditioned hair reflects light to create a multi-dimensional natural look.

Clairol Professional Help Line:

1-800-221-4900

Hotlines are open from 8:30am to 8:30pm Monday – Friday and 9:00am – 6:00pm Saturday & Sunday EASTERN TIME.

What makes it special?

• SOY4PLEX™Technology: Deep Conditioning, Reflective Shine, Multi-dimensional Shades, and Long-lasting Results

• Liquid permanent hair color that covers up to 100% gray

• Easy application with bottle or bowl and brush

• Easily saturates all hair textures

• Up to 100% gray coverage

• Simple 1:1 mixing ratio

• Permanent hair color

• Deep conditioning

HOW TO USE

Mixing: Mix 2 oz. of Clairol Professional Liquicolor Permanente with 2 oz. of Clairol Professional Developer.

For High-Lift Blonde Shades: mix 2 oz. of Clairol Professional Liquicolor with 4 oz. 40 Volume Clairol Professional Developer.

PRO TIPS

Determine natural hair color level. Select a shade in the desired level and tone. Choose the developer needed to achieve the desired result. Use with Clairol Professional Clairoxide Clear Liquid for bottle applications or Pure White Crème Developer which is ideal for bowl-and-brush application.