This is "Heart Throbs: The Old Scrap Book" Vol. II published in 1911 by Chapple Publishing Co., "in Prose and Verse Dear to the American People".  

Per the photos please note the age-related wear: some small chips, dents, and fraying on external spine and board edges; some dog-eared pages. While some fading has occurred this book is still pretty vibrant with the red stained top, fore-edge, and foot, and bright red front and rear end-papers.