A terrific collectible - A 1962 DUTCH BOY PAINT DEALER MERCHANDISING CATALOG!
24 PAGES INCLUDING COVERS, 8 1/2" x 11", SOFTCOVER

'DEALER MERCHANDISING HELPS'
DUTCH BOY 1962 DEALER ADVERTISING MERCHANDISING GUIDE

EVERYTHING YOU NEED TO PROMOTE YOUR DUTCH BOY PAINT STORE

FOR DEALERS ONLY, NOT FOR THE GENERAL PUBLIC

STORE SIGNS ILLUMINATED SIGN
ILLUMINATED CLOCK
PAINTING CAPS & APRONS
BOOKLETS
STORE LETTERHEAD
COLOR BOOKLETS
CHILDREN;S COLORING BOOK
WOOD & METAL PAINT PADDLES
DECALS
YARDSTICKS
BOOKMATCHES
CAN & BOTTLE OPENER
CALENDARS
WET PAINT SIGNS
...& MORE!

THERE ARE ABOUT 10 PAGES OF MERCHANDISE
THE REST IS AN INDEX & ORDER FORMS

EACH ITEM HAS ITS OWN ORDER FORM WITH THE PRICES ON THE FORM

NICE SHAPE, NORMAL SIGNS OF USE & AGE, SOME PENCIL MARKS, SEE PHOTOS

ADD TO YOUR COLLECTION!!!

A RARE FIND!!

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