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La Riche Directions Semi-Permanent 88ml Vegan Hair Dye
La Riche Directions Semi-permanent hair colours are vibrant and easy-to-use hair dye that comes in a wide variety of colours. Each 88ml tub is a cruelty-free and vegan formula, ensuring both style and conscience. It is suitable for all hair types and can be used to achieve a variety of looks, from subtle highlights to bold, all-over colours. 25 intense shades to choose from, allowing you to find your perfect look or even mix and match for unique creations. Enjoy vibrant, long-lasting colour that thrives on chemically treated hair like perms or bleach, while still delivering striking results on natural hair. Our formula is free of harsh chemicals such as ammonia, peroxide, and PPD, providing a gentler alternative to permanent dyes. Experience the added benefit of a conditioning formula that nourishes your locks as they add colour. It will leave your hair feeling soft, healthy, and beautifully vibrant.

Highlights:

𝐕𝐈𝐁𝐑𝐀𝐍𝐓 𝐂𝐎𝐋𝐎𝐔𝐑 𝐒𝐄𝐋𝐄𝐂𝐓𝐈𝐎𝐍: Choose from 25 intense shades to discover your perfect look or mix and match for unique creations.

𝐆𝐄𝐍𝐓𝐋𝐄 𝐅𝐎𝐑𝐌𝐔𝐋𝐀: Free of harsh chemicals like ammonia, peroxide, and PPD, ensuring a gentler alternative to permanent dyes.

𝐂𝐎𝐍𝐃𝐈𝐓𝐈𝐎𝐍𝐈𝐍𝐆 𝐁𝐄𝐍𝐄𝐅𝐈𝐓𝐒: Nourishes your hair while adding colour, leaving it feeling soft, healthy, and beautifully vibrant.

Key Features:
  • 25 intense shades available
  • Vegan and cruelty-free formula
  • No harsh chemicals used
  • Suitable for all hair types
  • Mixable colours for endless possibilities
  • Long-lasting colour results
  • Conditioning formula for soft, healthy hair
  • No need to mix with peroxide

Ingredients:
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid

How to Use:
1. Shampoo hair with pH-balanced shampoo
2. Towel dry hair until damp.
3. Apply Vaseline or baby oil around the hairline to prevent staining
4. Wear gloves while applying colour
5. Apply Directions with a tint brush evenly
6. Comb colour through hair until frothy
7. Cover hair with a plastic cap for heat retention
8. Wait 15-30 minutes
9. Rinse hair thoroughly with warm water
10 Avoid contact with the face during rinsing

Note: It's recommended to perform a patch test before applying the dye to your entire hair to check for any allergic reactions. Additionally, for more vibrant results, apply the dye to bleached hair.
Free UK Shipping
Order before 2pm weekdays for same day dispatch

Size Conversion Chart

UK 6 8 10 12 14 16 18 20 22 24 26
US 2 4 6 8 10 12 14 16 18 20 22
FR 34 36 38 40 42 44 46 48 50 52 54
ES 34 36 38 40 42 44 46 48 50 52 54
EU (DE/Scand etc.) 32 34 36 38 40 42 44 46 48 50 52
IT 38 40 42 44 46 48 50 52 54 56 58

Ro Rox Boutique is a UK based company stocking all things for the alternative style trendsetter! We stock punk and vintage inspired clothing from brands such as Hell Bunny, Jawbreaker, Hearts and Roses, Voodoo Vixen and our own Ro Rox label.

Our number one aim is to provide you with top quality products at a bargain price, we offer a no quibble return and exchange policy - to us, customer satisfaction is paramount!

We endeavour to ship all orders the same day when placed before 2pm (GMT) every Monday - Friday. All international orders are shipped by Royal Mail who cooperates with your country's postal services.

If you are outside the EU, please note that customs, duties, taxes and any other applicable charges are the sole responsibility of the customer.

Shop with confidence using our secure checkout system. For your convenience, we accept all major debit and credit cards as well as PayPal.

We offer a no quibble returns/exchange policy within 30 days. As long as the item is unused, with labels and tags attached (if any), it can be returned for an exchange or a full refund. You will be responsible for return costs.

Please add a note inside the package stating your order number and whether you prefer a refund or an exchange. Customers outside the EU: On your customs declaration form, please mark it with "customer return". If not, the item might be returned to you by the postal service.

Brands
Ro Rox
Hell Bunny
ReStyle
Vixxsin
Banned
Voodoo Vixen
Lindy Bop
Jawbreaker
Hearts & Roses
HeartLess
Cupcake Cult
Poizen Industries