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Artist:
Eugène
Ogé (1861 - 1936)
Title:
Javel La
Croix
Date:
1914
Size:
46 x 61,5 in / 118x 158 cm
Printer
: IMP.
& PUBLICITE M.DUMAS, 104, Rue Lafayette, Paris.
Materials
and Techniques: Colour lithograph on paper
Linen
backing: Yes
Condition:
A (Designates a poster in very good condition. Colours are fresh
and there are no or very few paper losses. If there are
imperfections they are marginal and imperceptible).
Additional
Details:
This poster promotes the Javel la Croix, this poster highlights a contest allowing to win 10,000 Francs thanks to a ticket on the bottles of Javel.
La Javel was born in a small factory located west of Paris in the village of Javel (later 15th arrondissement of Paris). A French chemist, Claude-Louis Berthollet had observed that clothes drying in the open air naturally discolored under the action of oxygen in the air and the sun. But this natural process did not allow the laundry to be bleached quickly.
In fact, in textile factories, linen, hemp and cotton fabrics had to be left for months in the sun to whiten them. To chemically recreate this phenomenon, he then relied on the research of a Swedish chemist Scheele, who discovered chlorine in 1776. He then made a solution of chloride and potassium hypochlorite which made a real hit with laundresses: Berthollet detergent which will later become bleach. In 1868, two engineers installed rue de La Croix Nivert in Paris, began the industrial manufacture of bleach and baptized it Bleach La Croix.
Eugène
Ogé (Paris, May 5, 1861 - Paris, March 24, 1936) is a French
poster artist and illustrator.
According
to Anne-Claude Lelieur (1998), he is an “important poster artist
of the Belle Époque, his style, initially influenced by that of
Chéret, he gradually evolved towards genre scenes, humor and
caricature. ".
Eugène
Ogé began as an apprentice with the Parisian printer specializing
in posters, Charles Verneau. He becomes a lithographer worker.
During this period, he met artists like Willette, Forain and
Steinlen.
During
his free hours, he studied at the Académie Julian: he wanted to
become an artist and greatly admired Jules Chéret, who began to
revolutionize the art of posters.
In
the mid-1890s, he opened his own workshop and began drawing
posters first under contract with Verneau and then with the
printer Vercasson. Under the influence of Chéret, he composed
images with opulent women. His style evolves and he begins to have
some success. Ogé then devoted himself entirely to this art.
In
1900, he moved towards a more caricatural style: it was the famous
Billards Brunswick poster with its three bald-headed old men,
which later established him definitively as one of the greats of
the genre.
Further
information and photographs available upon request.
Other
posters and original artworks (maquettes)
by Ogé are available. Please enquire.
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