Artist:
Adolphe
Mouron - Cassandre (1901-1968)
Title:
Colomba Motta
Date:
1936
Size:
27,7 x 39,4 in. / 70,5 x 100 cm.
Printer:
CALCOGRAFIA & CARTEVALORI - MILANO
Materials
and Techniques: Colour lithograph on paper
Linen
backing: Yes
Condition:
A
- (Normally
designates a poster in good condition. Colours are fresh and there
is very little or no paper loss. Any
imperfections are marginal and unnoticeable). Mark of bends
Additional
Details:
Advertising poster produced by Cassandre in 1936 for the Italian pastry shop Motta.
Just as Christmas is inseparable from Panettone, Easter also has its cake: Italians indulge in the Colombe, a generous brioche in the shape of a stylized dove, symbol of purity and the arrival of spring. This Dove refers to a beautiful legend: it is said that during the conquest of Pavia in 572, the Lombard King Alboino demanded twelve young girls from his defeated enemies.
One of them had the idea, in exchange for her virginity, to offer the King a cake in the shape of a dove. It seems that the king could not resist this delicious brioche, and that he had the good idea to spare it ...
This great Italian brand of festive delicacies perpetuates the work of Angelo MOTTA, a young Italian pastry-maker who, in 1919, in Milan, reinvented the Panettone to make it the cake we know today, a symbol of all. Christmas in Italy.
In 1925, he opened one of the most famous Italian pastry shops, where the Milanese met to taste Panettone, with a soft and tasty dough and rich in candied fruits and raisins. The pastry shop was known for its elegance, glamorous and cozy atmosphere, but one of the things that set it apart from the rest was the extraordinary service: a small locomotive carried the treats and cakes through the shop, from the counter to the checkout. .
Soon after, Angelo MOTTA created a new recipe inspired by that of Panettone, the Colomba: a soft and airy cake, famous for its dove shape, tasted during the Easter Festival.
It was during the period of social upheaval in the 1920s that the MOTTA logo was truly recognized as a symbol of a new social era. Famous artists were appointed to design and embellish the MOTTA logo, including posters, packaging and advertisements, recognized all over the world. The values conveyed by the designer remain anchored in the Motta brand: respect for natural ingredients, traditions and Italian know-how.
Adolphe
Jean Marie Mouron known as Cassandre (born January 24, 1901 in
Kharkov, Ukraine, died June 17, 1968 in Paris) is a graphic,
poster and stage designer, lithographer, painter and typographer.
He is best known for his posters advertising travel, for clients
such as the Compagnie Internationale des Wagons-Lits, Nord
Express, Étoile du Nord, Dubonnet and the Normandie steamer in
the 1930s. He is also the creator of the Yves Saint Laurent logo
(1961).
His
posters are remarkable for their innovative graphic solutions and
their frequent denotations to painters such as Max Ernst and Pablo
Picasso.
Cassandre
is a major artist of the Art Deco period alongside Jean Carlu,
Paul Colin and Charles Loupot.
Further
information and photographs available upon request.
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