Red Bull Gives You Wings In 1987, Red Bull not only launched a completely new product, it created a whole new product category — energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture. When To Drink Red Bull is one of the best energy drinks to have by your side. Red Bulls is appreciated throughout the world by a variety of people such as top athletes, busy professionals, college students and travellers on long journeys. Red Bull was the first global energy drink brand to address the consumer need for sugar free energy drinks and launched its Red Bull sugar free variants.