Artist: Jules Chéret (1836-1932)

Title: Musée Grévin – Souvenir de l'Exposition – Les Javanaises

Date: circa 1900

Size: 34.5 x 96,9 in / 88 x 246 cm

Printer : IMP. CHAIX (Succ. Chéret ) 18, rue Brunel, PARIS

Materials and Techniques: Colour lithograph on paper

Linen backing: Yes

Condition: A (Designates a poster in very good condition. The colours are fresh and there are no or very few paper losses. If there are imperfections they are marginal and imperceptible.)

Additional Details:

Poster for the Javanese Exhibition at the Musée Grévin.
In 1881, Arthur Meyer, then director of the daily Le Gaulois, wanted his readers to be able to “put a face” on the personalities mentioned in his newspaper. At that time, photography had not yet become the norm in the press.
Meyer then decides to reconnect with a principle that is more than a century old and turns to the sculptor, caricaturist and theater costume designer Alfred Grévin - who had produced caricatures for his newspaper - to ask him to create the sculptures of the personalities. that make the news.
On June 5, 1882, the Grévin museum opened its doors and success was immediate. In 1883, it was Gabriel Thomas' turn to take an interest in the project. He was a major financier behind the Société d'Oxploitation de la tour Eiffel and the Théâtre des Champs-Élysées. It was he who set up the financial structures that allowed the museum to develop until 1999, when his great-grandson Bernard Thomas sold the Grévin Museum to the Parc Astérix Group following a friendly takeover bid. . Gabriel Thomas also contributed a lot to developing the framework and the decorations of the museum. In March 1886, Émile Voisin, merchant and manufacturer of magic devices, was given the task of preparing the first conjuring sessions in the future Cabinet Fantastique. On December 29, 1886, the magician Carmelli was put in charge of directing the Fantastic Cabinet. On April 27, 1887 the magician Dicksonn was accepted to assist Emile Voisin in developing conjuring programs. In 1889 the management dealt directly with Carmelli and in 1892 the Fantastic Cabinet gave way to the luminous Pantomimes of Emile Reynaud, so the first public screening of a cartoon on the big screen Pauvre Pierrot took place on October 28, 1892. The Cabinet Fantastique presents magic acts to museum visitors during their visit every afternoon. Many famous magicians made their debuts there such as Georges Méliès, or in 1976, a Spanish magician and musician called Garcimore or Gérard Majax and so many others.
Jean Jules Chéret, born in Paris on June 1, 1836, and died in Nice on September 23, 1932, is a French painter and lithographer, a popular master of poster art.
He is the older brother of the sculptor Joseph Chéret (1838-1894).
The creator of the modern poster was undoubtedly Jules Chéret. For seven years he practiced chromolithography in England as an artisan. It was there that he learned to work on large format and fast-printing machines and that he had the idea of ​​a new wall art when he saw the huge advertising boards of American circuses on tour.
Chéret had taken courses at the École des Beaux-Arts in Paris, and he came out with solid technical knowledge. His tastes led him to French painting of the Grand Siècle - Watteau and Fragonard, in particular - and especially to the aerial art of Giambattista Tiepolo whose reproduction of the ceilings was to later adorn the walls of his studio.
As soon as he returned to France in 1866, he began to produce posters which both by their format (it could reach 140 × 240 cm) and by the vigor of their colors "burst" the walls. Through practice, he intuitively discovers the rules of display - rules that will later be defined with precision by Cappiello and then Cassandre to make them the basis of a teaching. In his time, the divorce between art and advertising was not yet over. It is indeed the expression of a popular art that Chéret aims. Two characteristics dominate his posters: the movement - one should more precisely speak of flight - and the presence of the woman, the "chérette" as it was colloquially called, whose inspiration was the dancer and actress of Danish origin, Charlotte Wiehe. .

Further information and photographs available upon request.

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