Artist: Morvan Herve (1917-1980)

Title: Bendix - Alufroid

Date: circa 1960

Size: 43.7 x 60.2 in. / 111 x 153 cm.

Printer : BEDOS et Cie - IMPRIMEURS 14 Av.F. Faure _ PARIS

Materials and Techniques: Colour lithograph on paper

Linen backing: Yes

Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).

Additional Details:

Advertising poster for the promotion of the Bendix refrigerator brand.

Hervé Morvan trained at the Duperré School of Applied Arts in Paris where he learned to master mural art, fresco and stained glass. He turned to advertising illustration. His first poster was printed in 1942. He designed more than 150 film posters and produced images for Gévéor wine, Gitane cigarettes, Kelton watches ... He is the author of the stylized versions of the Senegalese soldier (“tirailleur Sénégalais”) Banania poster made in the 1950s.

Like other poster artists of this period (Villemot and Savignac), Morvan was inspired by the work of Cassandre, Loupot and Carlu.

Further information and photographs available upon request.

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