Item description


ERVIN "MAGIC" JOHNSON signed "32 WAYS to Be a CHAMPION in BUSINESS" Book LA LAKERS 1st Edition 2008 Hard Cover Book with Dust Jacket in Excellent Condition. 
EARVIN “MAGIC” JOHNSON—known worldwide for his talent on the basketball court—has an equally impressive career off the court. As the chairman and chief executive officer of Magic Johnson Enterprises, he has helped launch major business initiatives focused on revitalizing ethnically diverse urban communities by bringing brand-name businesses into them. He has been voted number one among organizations and individuals in representing the urban community and is the celebrity most able to influence minority consumer purchasing.

As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin’s own entrepreneurial spirit that inspired them to serve as his mentors.

Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Fridays to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.

32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

My only reasons for selling this and my other treasured collectibles is due to me age and poor health. My wife tells me she would not know what to do with the when I "kick-the-bucket."  So, from my collection to yours. I hope to find them a good home.

My wife carefully wraps items, and we ship fast.
I do provide free local pick-up.

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