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Cotton Cordell Big O Blue BK Herring Meduim Diver Lot of 3

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created.
More than one million sold in its first season alone
Short square lip deflects off of cover
Ideal for both Large and Smallmouth
This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips.
The Big O started the square lip crankbait craze, and it’s still leading the charge.