Kunzea parvifolia, commonly known as the violet kunzea, is a flowering plant in the myrtle family, Myrtaceae and is endemic to eastern Australia. It is a wiry shrub with small, narrow leaves and clusters of pink to purple flowers in spring. Kunzea parvifolia is a wiry shrub which usually grows to a height of 0.5–1.5 m with its young branches covered with soft hairs. The leaves are linear to narrow lance-shaped and more or less pressed against the stem. They are 1–4 mm long, about 1 mm wide with a petiole less than 1 mm long and are covered with soft hairs when young. The flowers are arranged in clusters of mostly three to eight on the ends of the branches.