Limited edition translucent lip balms in fruity flavours. Fresh colour meets smooth shine. Maybelline's crystal clear formula creates a tempting tint. Fresh shine in a stick. Maybelline New York is the world’s leading cosmetics brand, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman.