Evil Eye Necklace as worn by Gigi Hadid and Kendall Jenner

From the Eye of Horus to Gigi Hadid, ‘for thousands of years the eye has maintained its steady hold on the human imagination,’ writes Quinn Hargitai.

In the last decade, evil eye imagery has most frequently appeared in the world of fashion. Kim Kardashian has been photographed on numerous occasions sporting bracelets and headpieces featuring the symbol, while fashion model Gigi Hadid jumped on the trend.