Absolutely Rare - The Blue Label Book, By Johnnie Walker. Definitely a collectors delight.

This exclusive travel guide was produced for the Global Top 300 CEOs for the Johnnie Walker advertising campaign

Condition is as seen in the images.

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Introduction:

You are holding something rare. It's called The Blue Label Book and it's brought to you (personally) by the ultimate luxury Scotch, Johnnie Walker® Blue Label. Rare because, like the whisky itself, we feel only a select group of individuals worldwide are capable of appreciating what the pages of this strictly limited-edition Blue Label Book have to offer.

Written by an international network of expert insiders, you'll find information on the 12 cities around the globe that matter to you most. Information that puts you in a position of power in the cities where you conduct business. From Hong Kong to Sydney, London to Paris, Moscow to Tokyo, The Blue Label Book tells you where to spend your leisure time, entertain, buy the perfect gift to take home, broker your deals and (if we're honest) assert your status in a world where these things matter.

After reading The Blue Label Book you'll know that the best table to book at Dubai's power-scene restaurant Verre is in the centre of the dining room, that the most impressive tour of Shanghai is not given by a professional guide, but from the sidecar of a Chang Jiang 750cc, the motorbike of Mark DeCocinis, area general manager of The Portman Ritz-Carlton, and that the only place to go for a run in Tokyo is the track at the Imperial Palace. You'll also have the number of the man who can get you tickets to La Scala in Milan. With specially commissioned paintings by artist Bruce Emmett featured throughout, The Blue Label Book is a unique blend of the rarefied and exclusive, and highly collectable in its own right. This isn't a regular travel guide. This isn't a book for beginners. This is a book about getting the best seats in the House