In 1963 Bill Bowerman wrote “the Joggers manual”, a 3-page pamphlet with instructions on how to jog and all the benefits that come with the athletic endeavor. The pamphlet’s smashing success swept the nation and led to multiple iterations that sparked a nationwide movement, to well, JOG. Filled with meticulous training regimens and tips on everything from form to mileage to shoe preferences, Bowerman’s expertise earned deep-rooted trust in running communities.