Iconic London UNDERGLOW BLURRING PRIMER - BNIB - Viral On TikTok 27ml


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Uncover your natural radiance with THE must-have for fresh-faced, smooth, flawless-looking skin… ICONIC's soft-focus, radiant Underglow Blurring Primer.


Get ready to take your skin to dreamy new heights with our brand-new - and already ICONIC - Underglow Blurring Primer. A completely unique skincare-makeup hybrid formula, that not only helps to enrich and protect your complexion with kind-to-skin ingredients (including a natural-derived blue-light protector), but ensures your makeup applies like a dream and lasts all day long with an ultra-soft, fresh faced, ‘just applied’ finish.


So much more than a makeup primer, think of our Underglow Blurring Primer as the can’t-miss first step in your ICONIC glow routine. It brilliantly primes, preps, minimises the appearance of pores and helps to blur imperfections – leaving your skin looking flawless, refreshed and perfected, ready for the next step in your makeup routine. Blended with ultra-delicate champagne pearls, it gives your complexion a seriously dreamy luminosity and a demi-matte finish – allowing skin to glow-from-within, with a soft, ‘candlelit’ glow.


WHAT IT DOES

Meet the new era of makeup application. Our makeup primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup. It instantly refreshes your skin – thanks to a cocktail of skincare ingredients that work to help hydrate, nourish and protect. Pores appear instantly blurred, skin looks smoothed and excess shine is under control. It perfects your skin, reduces the appearance of texture, and nixes areas of excess shine without dulling your ICONIC glow.


Where to wear:


We believe that Underglow Blurring Primer should be the first step in every ICONIC routine, and when worn under full glam it’ll give you a lit-from-within look that’ll last all day (and night…)


You can also wear our face primer alone for an ‘even less makeup no makeup-makeup' look!


SHADE MATCH

Underglow Blurring Primer is available in one, universally-flattering shade. Yep, you heard that right. Trust us, thanks to its subtle champagne pearls, one blurring barely-there tone is all that’s needed to prep and perfect all skin tones – leaving all ICONIC babes instantly radiant.