Revolutionary, no-transfer formula delivers vivid matte color and total comfort. Every time you put it on, the built-in primer goes to work to extend wear and prevent transfer for a long-lasting, smudge-proof finish that goes strong for up to 8 hours. Infused with antioxidant Vitamin E to help condition, protect and nourish for a naked-lip feel. In 10 shades as smooth as suede.