Book picture is for illustrative purposes only, actual cover or edition may vary.

Brand New Condition


Delivery:

Items are shipped within 5 to 10 working days (Monday to Friday) after ordering .

From an Idea to Nike: How Marketing Made Nike a Global Success

A Paperback edition by Lowey Bundy Sichol in English (Mar 6, 2019)


Product Description

Author: Lowey Bundy Sichol
Format: Paperback
Publishers: Houghton Mifflin Harcourt Publishing Company , HMH Books for Young Readers
Publication Date: Mar 6, 2019
Pages: 128
Dimensions: 152 x195 x9mm
Weight: 162g

From an Idea to Nike�is a fully-illustrated�look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world.�Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.Find out where the name Nike came from and how the famous swoosh became the signature logo.Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)�Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!From an Idea to Nike Paperback edition by Lowey Bundy Sichol