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   FORTY (40) RAPALA LURES. 

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            EXACT LURES PICTURED

*** Please see photos for specific lure sizes,

                     styles, and colors ***

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   THE MANUFACTURER'S ORIGINAL.

   PACKAGING

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INDIVIDUAL LURE DESCRIPTIONS:

ORIGINAL FLOATING MINNOW

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC® hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Balsa Wood Construction

Natural Minnow Profile

VMC® Black Nickel Hooks

Available In Classic & Bleeding Patterns

Hand Tuned & Tank Tested

HUSKY JERK:

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.

Suspending/Neutral Buoyancy

Long-Casting

Loud Rattles

Runs Straight and True

Cast or Troll

Premium VMC® Black Nickel Hooks

Three Superior Finish Styles

Hand Tuned & Tank Tested

ULTRA LIGHT MINNOW

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for streams, small ponds and shallow bays and shorelines. Its unique lip design creates an enticing wobbling and rolling action. External etched scales, gills and fins in union with 3D holographic eyes and incredible Rapala ® finishes put this bait in the lead for ultra light choices. Perfect for panfish and trout, each lure is hand-tuned and tank-tested for ultra perfection right out of the box.

Weighted Body

Unique Lip Design

Wobbling/Rolling Action

External Scales

3D Holographic Eyes

Hand-Tuned & Tank-Tested

JOINTED

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMC® black nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. (J13 has Abachi wood construction)

Balsa Wood Construction (J13 has Abachi Wood Construction)

Broken Back Design

Classic Minnow Profile

VMC® Black Nickel Hooks

Fished Top To Bottom

Hand Tuned & Tank Tested

SHAD RAP:

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a must-have bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMC® black nickel treble hooks. Color patterns designed by Mike Iaconelli exclusively for Rapala: Blue Back Herring (BBH), Caribbean Shad (CRSD) and Demon (DMN)

Classic Rapala® Action

Natural Baitfish Profile

Balsa Wood Construction

Diving Lip Design

Hand-Tuned & Tank Tested

VMC® Bl