Digital Business and E-Commerce Management

7th edition

By: Dave ChaffeyTanya HemphillDavid Edmundson-Bird
Summary: Explore the dynamic world of digital business and e-commerce management with the 7th edition of this comprehensive book by Dave Chaffey, Tanya Hemphill, and David Edmundson-Bird. The book provides an in-depth understanding of the key concepts, strategies, and tools essential for succeeding in the ever-evolving digital landscape. From e-commerce strategies to digital marketing techniques, the authors cover a wide range of topics to equip readers with practical insights and skills. Whether you're a student, entrepreneur, or professional, this edition offers valuable insights to navigate the complexities of digital business.

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